Abacus Cards brief

So as I said, I was lucky enough to get an interview for a Greeting Card company called Abacus Cards. My first interview seemed to go well, and obviously didn't go too badly, as I was called back for a second one (woooo!) This time they wanted me to complete a brief for them. The first part was to select an existing Abacus card range and suggest ways in which to develop/improve it, along with a mock up card and mood board. The second part was to identify a gap in their product offering i.e. a style or genre they are not offering or a market they are not catering for and suggest an idea for a new range of cards. And again, to present my ideas on a mood  board and create two mock up prototype cards. (You can see how I got distracted from creating my own Christmas cards!) I did really enjoy doing this brief for them, and felt very lucky to have been given the opportunity, however, as I was working full time, trying to get this finished in a week proved a bit of a strain.

Buuuuuut, I did it.....

The cupcake in this card was actually made and taken by my good friend Mickey, who, as you can see, is a very talented baker, amongst other things. Here's a link to her blog: http://www.mickeyrichards.blogspot.co.uk/

They're probably not the best I could have produced, but given the short time in which I had to do it, along with working, they didn't turn out too bad. I got down to the final 2 people (which I was very chuffed about), however, as you've probably guessed, due to my lack of previous studio experience, I unfortunately didn't get the job. Never mind, as I said, I was grateful for the opportunity, especially at such an established company. Hopefully one day someone will look past the fact I have no studio experience, see the potential, and give me some studio experience...!